Presencial Meetig

Andrea Barrero

http://voicethread.com/new/myvoice/#thread/6341900/32731184/34137756

Social Responsability

The main strategies of C&W are focused on personnel policies, ranging from granting loans to training.

Among the most important actions of CSR are creating an academy for job training that provides: yoga classes and dances, has psychological counseling, in other hand the company hire employees whit limited opportunities to find formal employee.

C&R comes whit the same product decoration and values to all sites where there is a point of attention, employees receive: bonuses, prizes and awards based on compliance rather than outcomes, in order not to dehumanize the company

In the organization is a policy on human rights, that restaurants managers must lead their subordinates and not behave like dictators. In other way, the interest free loan granted to employees for the purchase of housing, accompanies the process, advises to claim housing benefit and negotiates whit the constructors to obtain the best price.

The company visit suppliers to check before hiring them not wearing malpractices and care for the environment, hire small and medium farmers who have been legalized.

Organic waste from the plant are sold to feed pigs, waste treatment is performed with grease trap that contains a bacteria to decompose and minimize environmental impact, the classification of waste for recycling and reuse rainwater in the cleaning common areas.

1.    The CSR program are aim to:

:

Respect the human rights of its employees, to minimize the environmental impact and generate welfare colleagues.

The company hires people in vulnerable conditions, such as: disabled, single mothers, displaced by violence, or who have suffered physical and psychological abuse, provide opportunities to illiterate and helps them to obtain their education.

C&W has a large number of employed blacks, because they considering them great cooks who carry the flavor in the blood.

Cultural Problems

There are a number of different challenges that the company operated in the abroad market. It could be culture differences, goverment limitations anf human resources management problems.
Culture directly affects the communication process in an international business, it is difficult to underestimate the importance that an understanding of linguistic differences plays in international business communication, accents and dialects also create barriers, the view that a particular accent suggests loyalty or familiarity to a nation or region is widespread in many languages.
National prejudices and class distinctions are often reinforced thorough sociolinguistics the social patterning of language. A major cultural problems facing this chain of restaurants like Crepes & Waffles is the culinary differences found in the world such as accommodate, adapt and understand cultural differences as it a pertains to the tastes of customers has meant a challenge, but the company demonstrate that they have positively addressed this situation and they have made the most of the profits to enrich their own menus and giving customer option to choose.

Crepes and Waffles is a business model whose model expansion is the opening of new restaurants in the world to grow as a chain whit direct investment of the company, reinvesting their current earnings and support the country's financial system. 

The company not handle franchise sales figure.

Crepes and Waffles is a company that has sought its human resource people which can strengthen their social responsibility, initially hired single mothers, but in the course of time they founded that if found employees happy and stable homes, this people are committed whit:

 the service, help to development the restaurants and their own families.

Crepes and Waffles is a business model whose model expansion is the opening of new 

restaurants in the world to grow as a chain whit direct investment of the company, 

reinvesting their current earnings and support the country's financial system. The company not handle franchise sales figure.

growing together

3.     Currently crepes & waffles is one of the most solid resturants chains in the country, has successfully opened operations in different countries of Latin America such as Peru, Ecuador, Chile, and Mexico and has spread to Europe the Spanish nation.

Although it has a number of restaurants in these countries, it is clear that the presence of this chain performs internationally you are opening the doors to present options million diners around the world.

In terms of competition is considered to be facing both traditional food from each country, but the great meals fast as mc donals, Burger King and other remains overly strong and large to consider crepes & waffles competitor them one by one.

Only have to wait as growth continues in this chain, not to mention that it is a recognized and loved by all Colombians brand.

methods of advertising

The methods of advertising used by Crepes & Waffles in order to get into the international market are based in: voice to voice, corporate social responsibility CSR, and Quality, in other aspects the company endorsement the festival “Opera al parque” and sponsor the racing driver “Gustavo Yacaman”

Source: http://crepesywaffles.com.co

Sponsor the racing driver “Gustavo Yacaman"

Source: http://crepesywaffles.com.co/blog-entry/yacaman-cierra-una-gran-temporada

This method of advertising have been successfully because “We can see that Crepes & Waffles reduces cost by eliminating aspects that are common in restaurant chains such as combos, the souvenirs, advertising and playgrounds. To increase the value to consumer, C&W is worth to offer and experience in its restaurants with sophistication, artistic presentation of the dishes on the menu range between salt and fresh and exclusively female attention. C&W is healthy art that reaches a table, wakes sensations captive consumer tastes and goes, but the pleasure of the senses remains”  Benavides E, Bobadilla V & Lugo, 2012 Pag, 5

Presentation of the dishes

Source: http://crepesywaffles.com.co

time line

https://www.timetoast.com/timelines/crepes-and-wafles

Corporate Structure Crepes & Waffles

Authors:

Andrea Constanza Barrero

Guillermo Castellanos

Julie Constanza Mora Arias

Beatriz Fernandez, along with her husband Eduardo Macias, created 30 years ago Crepes & Waffles, a Colombian brand that today has about 50 branches in different countries through franchising. Currently has outlets in Bogota, Medellin, Cali, Cartagena, Barranquilla and Pereira, and internationally is in Ecuador, Panama, Spain, Mexico, Peru and Venezuela. What started as an idea to succeed became a successful and exemplary business that today has become one of the most visited by Colombian restaurants.

Businesswoman Beatriz Fernandez shared with students experiences and curiosities which tells how the recipe for waffles came his way, a couple of weeks of opening the restaurant in the parking lot of the house of his father in 1980 he was and he cited the sentence without explanation lady got her kitchen: "Chinita, your waffles are horrific. Note that the lady opened the fridge, stirred and search, suddenly turned and without any interruption she said the following words: 'I am an expert in waffles, my sweety, and I will bring you my secret recipe "formula still used today

She never saw her again, she simply said "That person must be God." It was not until 14 years later that he came to see one of their restaurants in the World Trade Center once recognized it gave her a hug and said she had no way of giving back what she had done for her, says that generosity is part of this story and this success.

She shared how he has implemented a business model for human resource management and social responsibility to its employees, which is not very common in all companies. His creativity and desire to innovate have been key to maintaining what today is Crepes & Waffles, without losing its original identity. Pending details such as age leave the brand, take care of every element of the restaurant itself, surprising with new proposals, as Beatrice says feed the soul and spirit, has earned the merit to be the Entrepreneur of the Year 2010

Every morning Beatriz Fernández encourages its employees through avantel with messages of overcoming, of love, of God and of life in general; at a rate of Colombia with the hymn of Crepes & Waffles, start each day full of joy, color and flavor

Currently Crepes & Waffles is a company that has stood by its position and competitiveness both in Colombia and abroad, as well as has been commissioned to provide a personal and professional development of its employees through programs and courses inspired by his philosophy make ART. (maximizar.com) (revistapym.com)