methods of advertising

The methods of advertising used by Crepes & Waffles in order to get into the international market are based in: voice to voice, corporate social responsibility CSR, and Quality, in other aspects the company endorsement the festival “Opera al parque” and sponsor the racing driver “Gustavo Yacaman”

Source: http://crepesywaffles.com.co

Sponsor the racing driver “Gustavo Yacaman"

Source: http://crepesywaffles.com.co/blog-entry/yacaman-cierra-una-gran-temporada

This method of advertising have been successfully because “We can see that Crepes & Waffles reduces cost by eliminating aspects that are common in restaurant chains such as combos, the souvenirs, advertising and playgrounds. To increase the value to consumer, C&W is worth to offer and experience in its restaurants with sophistication, artistic presentation of the dishes on the menu range between salt and fresh and exclusively female attention. C&W is healthy art that reaches a table, wakes sensations captive consumer tastes and goes, but the pleasure of the senses remains”  Benavides E, Bobadilla V & Lugo, 2012 Pag, 5

Presentation of the dishes

Source: http://crepesywaffles.com.co