Authors:
Andrea Constanza Barrero
Guillermo Castellanos
Julie Constanza Mora Arias
Beatriz Fernandez, along with her husband Eduardo Macias, created 30
years ago Crepes & Waffles, a Colombian brand that today has about 50
branches in different countries through franchising. Currently has outlets in
Bogota, Medellin, Cali, Cartagena, Barranquilla and Pereira, and
internationally is in Ecuador, Panama, Spain, Mexico, Peru and Venezuela. What
started as an idea to succeed became a successful and exemplary business that
today has become one of the most visited by Colombian restaurants.
Businesswoman Beatriz Fernandez shared with students experiences and
curiosities which tells how the recipe for waffles came his way, a couple of
weeks of opening the restaurant in the parking lot of the house of his father
in 1980 he was and he cited the sentence without explanation lady got her
kitchen: "Chinita, your waffles are horrific. Note that the lady opened
the fridge, stirred and search, suddenly turned and without any interruption
she said the following words: 'I am an expert in waffles, my sweety, and I will
bring you my secret recipe "formula still used today
She never saw her again, she simply said "That person must be
God." It was not until 14 years later that he came to see one of their
restaurants in the World Trade Center once recognized it gave her a hug and
said she had no way of giving back what she had done for her, says that
generosity is part of this story and this success.
She shared how he has implemented a business model for human resource
management and social responsibility to its employees, which is not very common
in all companies. His creativity and desire to innovate have been key to
maintaining what today is Crepes & Waffles, without losing its original
identity. Pending details such as age leave the brand, take care of every element
of the restaurant itself, surprising with new proposals, as Beatrice says feed
the soul and spirit, has earned the merit to be the Entrepreneur of the Year
2010
Every morning Beatriz Fernández encourages its employees through avantel
with messages of overcoming, of love, of God and of life in general; at a rate
of Colombia with the hymn of Crepes & Waffles, start each day full of joy,
color and flavor
Currently Crepes & Waffles is a company that has stood by its
position and competitiveness both in Colombia and abroad, as well as has been
commissioned to provide a personal and professional development of its
employees through programs and courses inspired by his philosophy make ART. (maximizar.com) (revistapym.com)
